Search results for "Britvic"

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OPINION: Do accountants count too much in UK business?

28 Oct 1999 | by LAURA MAZUR, a business writer and auth

protagonists are Andrew Marsden, marketing director of Britvic Soft Drinks, and Robert Lerwill, executive ...

POP: Why retailers rule over POP success - Prior to attracting the consumer, brand promotions have to appeal to retailers. Holly Acland reports

28 Oct 1999 | by HOLLY ACLAND

at Britvic, agrees that it is increasingly difficult for branded material to get the go-ahead from ...

PR WEEK AWARDS: And the winners will be ... - The first chance to see the finalists and sponsors of the 1999 PR Week awards

22 Oct 1999 | by MARY COWLETT

Gooding Carlsberg Tetley s The News , Ketchum Britvic News, Paragon Golin/Harris ...

Britvic

21 Oct 1999 | by IMELDA MICHALCZYK

Britvic this week screens the latest TV ad in the Feed their imagination campaign for its...Britvic this week screens the latest TV ad in the Feed their imagination campaign for its ...

DIRECT MARKETING: BELOW-THE-LINE CHAMPIONS - They may work for a range of different companies and even be close rivals but they have one thing in common: their firm belief in direct marketing. Lisa Campbell reports

08 Oct 1999 | by LISA CAMPBELL

MARSDEN MARKETING DIRECTOR, BRITVIC Marsden began his career as a Unilever trainee in 1978 and it ...

MARKETING MIX: That was the week that was

07 Oct 1999

destroy their effectiveness as an advertising medium; Britvic is revealed to be launching a new range of...could destroy their effectiveness as an advertising medium; Britvic is revealed to be launching a ...

DIRECT: Euro RSCG Direct nets CenterParcs

07 Oct 1999 | by IAN DARBY

at Britvic. CenterParcs has 13 villages across Europe and a UK advertising spend of pounds 4 ...

SALES PROMOTION LEAGUE TABLES 1999: Mergers reshape the SP landscape - The big communications groups are busy restructuring with one aim - to dominate. An analysis of the SP league tables follows

07 Oct 1999

, creatives Mike Bullot, Sean Roberts. CRM 25%. Clients include Camelot, Colgate Palmolive, Britvic ...

 

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