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Spaced. Andrew Marsden, Britvic s marketing director, has joined the board of the Institute of ...

Britvic in ’record’ pounds 4m support for Robinsons brand

Britvic is putting record support behind its Robinsons brand in the face of a declining squash...Britvic is putting record support behind its Robinsons brand in the face of a declining squash ...

Biggest Brands: In the second feature examining our tenth Biggest Brands survey, Jane Bainbridge takes exclusive data from ACNielsen to highlight which sectors are doing well, and which are performing below par

off in sales, Britvic s Tango has been more dramatic. Its sales fell over 15%, and although rival ...

EDITORIAL: Standing still is no way to prosper in big brands battle

coming back for more. In the soft-drink sector, it has already passed Britvic s brands and ...

BIGGEST BRANDS: In the first of two features written to provide an in-depth analysis of Marketing’s tenth Biggest Brands survey, Jane Bainbridge identifies this year’s 50 top-selling brands, along with the 20 fastest growers

particularly worrying for Britvic, given that the soft drinks sector as a whole is enjoying a growth rate ...

ANATOMY OF A PITCH: Pitching can be a difficult process, both for the client and prospective agencies. Andrew Marsden, Britvic’s marketing chief, talks to John Tylee about the right and wrong ways to win new business

with the fact that Marsden is the marketing director of Britvic, whose stable comprises some of ...

NEW PRODUCT DEVELOPMENT: Harnessing internal innovation - Many companies fail to exploit one of the best sources of ideas available to them - their staff. Holly Acland reports

, whose clients include American Express, Bass, Britvic and Lever Brothers. Cross-fertilisation ...

MARKETING MIX: That was the week that was

a sweetening agency called Lycasen, instead of sucrose; Britvic Soft Drinks and UK partner ...

Star Wars: The movie turned brand empire - Star Wars films transformed the world of movie merchandise and licensing. James Curtis looks at how the new film will fare

7-Up. In the UK, where Pepsi and 7-Up are distributed by Britvic Soft Drinks, pounds 5m is ...

MARKETING MIX: I’ll name that brand in one

since it was bought by Britvic in 1986. At about this time the brand was marketed for the first time on...famous since it was bought by Britvic in 1986. At about this time the brand was marketed for the first ...

 

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