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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

17 Dec 1999 | by CAROLINE MARSHALL

back once they ve calmed down. Britvic marketing chief Andrew Marsden Every time that I ...

NEW MEDIA: Atter takes beeb role

21 Sep 1999 | by IAN DARBY

manager Jonathan Lines, who will report to Atter. At Britvic, Atter was marketing manager heading ...

Briefs

26 Aug 1999 | by ANNE-MARIE CRAWFORD

Spaced. Andrew Marsden, Britvic s marketing director, has joined the board of the Institute of ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ANDY HOBSBAWM

25 Jun 1999 | by ANDY HOBSBAWM, chief creative officer o

Technology and Ogilvy & Mather Address: www.canneslions.com TANGO Client: Britvic ...

NEW MEDIA: Tango repositions as content provider

22 Apr 1999 | by HERBERT KIM, Marketing And Business Dev

Britvic s Tango is moving away from overt online branding to position itself as an online content...Britvic s Tango is moving away from overt online branding to position itself as an online ...

Focus: Are agencies in shape for the future? - The pressure is on for agencies to meet tougher client demands. Claire Murphy finds out if they are truly able to operate within the same harsh business arena

25 Mar 1999

, marketing director of Britvic Soft Drinks. I prefer to pay my agencies with a flat fee. I think it ...

Pepsi to launch branded pagers

04 Mar 1999 | by LISA CAMPBELL

on-pack but will be mailed straight to consumers. Pepsi s distributor, Britvic, has still to finalise ...

Pepsi offers CD-ROMs to youth

18 Feb 1999 | by DRAYTON BIRD who runs the Drayton Bird

web site, which shows how much more integrated our marketing is becoming, said Britvic marketing ...

REVIEW: Marketing and advertising news in the week’s press

05 Feb 1999 | by CLAIRE BEALE

. Nestle plans to appeal. Marketing Week Britvic Soft Drinks is doubling its marketing spend on ...

NEW MEDIA: Pepsi revamps its musical links on new web site

28 Jan 1999 | by ALEXANDRA JARDINE

) and online booking service Aloud.com. The site, designed by Britvic s new agency BMP ...

 

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