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Britvic profits down 19% but claims Fruit Shoot is back on track

Robinsons and Tango-marker Britvic has suffered a 19% drop in pre-tax profits, but claims the...Britvic, which recently agreed a 1.4bn merger with Irn-Bru, reported a pre-tax profit of 84.4m ...

Britvic and AG Barr agree to merge as Barr Britvic

Robinson's owner Britvic and Irn Bru maker AG Barr have reached an agreement on a merger that will...The agreement includes the approval of Pepsi, which Britvic has exclusive bottling and ...

Britvic in £1.4bn merger discussions with Irn Bru owner

Robinson's owner Britvic is in merger discussions with Irn Bru maker AG Barr following an approach...A merger would combine AG Barr brands Irn Bru, Tizer and Rubicon with Britvic's line-up of ...

Kerry Foods appoints former Britvic man to head up meats and savoury

Kerry Foods has appointed former Britvic marketer Russell Goldman as marketing director for its...at Britvic, on brands such as Pepsi, Robinsons, Tango and J20. He has also worked at Sainsbury ...

How Britvic can fight back from its packaging crisis

Back in May, Britvic claimed to have solved many a parent's nightmare with the 'spill proof ...

Britvic admits Robinson's magicap fiasco could cost £25m

Britvic had admitted that its Robinson's Fruit Shoot "magicap" design debacle could impact its...Britvic had previously disclosed that the product recall would only hit its bottom line by between ...

We'll call you: Britvic

Britvic Good afternoon, thanks for calling Britvic, you're through to [name] could I take your ...

Britvic issues press ads to recall Robinsons Fruit Shoot in safety issue

Britvic has been forced into running a national press campaign and recalling all its bottles of...the product recall. Britvic is recalling the two drinks due to a "packaging safety issue" with the ...

Britvic repositions J2O in brand overhaul

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ...

Britvic J2O 'cats and dogs' by BBH

J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft drink that you can consume while others drink alcohol.

 

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