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defecting customers forced Britvic to act, Camilla Palmer writes

07 Dec 2001 | by CAMILLA PALMER

5.5 per cent from the previous year, according to AC Nielsen. Britvic moved to reverse the ...

Britvic gives HHCL last chance on Tango brief

30 Nov 2001 | by CAMILLA PALMER

viable creative solution. Agency Insight is assisting with the shortlist. Britvic's Robinsons ...

Britvic calls for ad review in bid to revive Tango

29 Nov 2001 | by DANIEL ROGERS

Britvic is reviewing the advertising for its flagship Tango soft drink brand as it attempts to ...

Britvic launches campaign for
adult-targeted soft drink

16 Nov 2001 | by Claire Billings,

LONDON - Britvic is launching a Japanese-themed cinema advertising campaign for its adult-targeted.... Barrett Cernis took on the Ame account a year ago. Britvic acquired Ame in July 2000 when it bought Orchid ...

Allied Domecq appoints Britvic boss to top job

25 Oct 2001 | by MARK KLEINMAN

Allied Domecq has poached Britvic's director of brand marketing Cathryn Sleight to be its UK ...

Britvic accused of mocking eating disorders

22 Aug 2001 | by Emma Hall,

LONDON - Britvic has been accused of mocking sufferers of eating disorders in the latest campaign...disability". But the ASA decided not to uphold the complaint after hearing Britvic's argument that ...

DIRECT: Britvic appoints Hicklin Slade to drinks duo task

19 Jul 2001

Britvic Soft Drinks has hired Hicklin Slade & Partners to handle below-the-line activity for its ...

DIRECT: Britvic appoints Hicklin Slade to drinks duo task

19 Jul 2001

Britvic Soft Drinks has hired Hicklin Slade & Partners to handle below-the-line activity for its ...

Barrett Cernis unveils first work for Purdey's since Britvic buyout

29 Jun 2001

owner, Britvic, attempts to secure its place in an increasingly crowded market. The poster ...

Britvic sell-off alerts agency roster

31 May 2001 | by CORDELIA BRABBS

Britvic's ad agency roster, handling brands such as Tango, Pepsi and 7-Up, is likely to face a ...

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