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Britvic buys adult soft drink firm Orchid

Britvic has bought adult soft drink manufacturer Orchid, giving it control of brands such as...LONDON (Brand Republic) - Britvic has bought adult soft drink manufacturer Orchid, giving it ...

Britvic sized up for PepsiCo takeover

US cola giant PepsiCo could be gearing up for a takeover of Bass’s Britvic soft drinks business....Britvic soft drinks business. PepsiCo already owns 10% of Britvic, which owns the Tango and Robinson’s ...

Britvic rejig widens Marsden's role

Britvic marketing director Andrew Marsden has taken on the new position of category director, as...Britvic marketing director Andrew Marsden has taken on the new position of category director, as ...

Britvic stands by banned Tango ad

Britvic has defended its controversial Tango TV ad, which was banned by the Independent Television...Britvic has defended its controversial Tango TV ad, which was banned by the Independent ...

Design flaw holds up Britvic launch

Britvic has been forced to postpone the pounds 4m launch of its Robinsons spin-off brand, Fruit...Britvic has been forced to postpone the pounds 4m launch of its Robinsons spin-off brand, Fruit ...

Ketchum Life wins Britvic UK brands brief

Britvic Softdrinks has confirmed Ketchum Life as the victor in the pitch for its carbonated ...

Britvic to launch juice against ’flawed’ Sunny Delight

Britvic s marketing chief Andrew Marsden this week attacked Sunny Delight as fundamentally flawed...Britvic s marketing chief Andrew Marsden this week attacked Sunny Delight as fundamentally ...

Britvic puts UK drinks brands out to tender

Pepsi and Tango are up for grabs, as Britvic Softdrinks puts its entire UK consumer PR for...Pepsi and Tango are up for grabs, as Britvic Softdrinks puts its entire UK consumer PR for ...

Britvic takes aim at kids with new Fruit Shoot brand

Britvic is introducing a kids-focused strategy for its Robinsons and Tango brands in a bid to...Britvic is introducing a kids-focused strategy for its Robinsons and Tango brands in a bid to ...

Barrett Cernis takes on Ame drink for Britvic

Burkitt DDB on the Britvic roster. Britvic acquired Ame in July when the drinks giant purchased Orchid ...

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