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Marketing Mix: Underage Saga of mistargeting

30 Jan 1997 | by K NAYLOR, Brighton

I am so sympathetic with Paul Hawkes s despair over untargeted mail (Marketing, January 16) - the problem is, it s not always possible to carry out even the most rudimentary targeting when you re dealing with crap data! Or not dealing with enough data.

Brighton pushes ‘online weddings’

25 Jun 2004

Brighton and Hove City Council has launched a campaign to promote online registry office weddings.

Brighton focuses on comedy

17 Sep 2010 | by James Cowling

The Brighton Comedy Festival has called in PR support to publicise the event as one of the world...in covering the event. She added: 'This year we've got more of a fringe feel as venues across Brighton have ...

Absolute magazine for Brighton

21 Jan 2005 | by MediaWeek

Absolute Brighton, a new lifestyle title for the South Coast, will launch on 28 January in a bid.... Editor Verity Smart said: “Brighton’s energy and diversity provides the perfect backdrop for this fresh and glamorous magazine. “The editorial team has worked hard to incorporate all of Brighton’s quirkiness ...

Media: Brighton jock [BB]

09 Jan 1997 | by ANNA GRIFFITHS

. He would call the station Brighton FM Applications for the licence close on January 14, with a...BBC sports presenter Desmond Lynam has put in a pounds 1m bid for the East Sussex FM radio licence. He would call the station Brighton FM Applications for the licence close on January 14, with a decision expected in May ...

Brighton to push gay weddings

02 Apr 2004

Brighton and Hove City Council has brought in The Priory Partnership to promote civil and naming...of the income-generating areas for the council at a time when council tax is going up.’ A Brighton and Hove ...

Media: Metro launches in Brighton

15 Sep 2006

Metro, the free morning newspaper, has launched in Brighton. Launched in partnership with the local

Newsquest plans Brighton 'Time Out'

10 Oct 2002 | by MediaWeek

Newsquest plans Brighton 'Time Out'...Newsquest Sussex, the publisher of the Brighton Argus , is launching a glossy entertainment guide it claims will become Brighton's version of Time Out . This is Brighton , a standalone ... newsagents, pubs, bars, cafés and retail outlets across Brighton and Hove. With a number of niche ...

Brighton Council launches own agency

15 Jul 2010 | by Matt Cartmell

Brighton & Hove City Council is making the controversial move of launching its own PR consultancy.... Both have already launched commercial agencies in competition with the private sector. Brighton ... it to promote an annual conference. Brighton Hove head of comms John Shewell said: 'Public services ... Brighton and Hove City Council has set up an agency to help public service comms teams manage ...

Argus Lite for Brighton this month

07 Feb 2006 | by Sheelagh Doyle

Newsquest is to launch an early morning lite edition of its Brighton Argus later this month in its...The Argus Lite will be distributed by hand on routes leading to the stations of Brighton Central, Hove, Brighton, Preston Park, Hayward's Heath and Burgess Hill every morning from 6.30 to 8.30. It is thought that the move is in reaction to rumours that Associated Newspapers is set to launch a Brighton ...

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