Search results for "Branding"

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Think BR: How to score with the fans

public. However, Freo is crazy about the club. So instead of branding Freo on the back of the PSV ...

Think BR: What value is your sponsorship really giving you?

There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...of branding within the sponsorship inventory?" She answered: "None at all. In fact, even if we had ...

Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas

branding device well-suited to delivering a range of messages. Played this way, the aliens are in fact ...

Think BR: Six rules of social success for brands

. Be Useful: The original purpose of branding was profoundly utilitarian - 'it does what it says on the ...

Think BR: Planning for a connected world

, participative advertising ideas. The modern lexicon of branding is one built on notions of likes ...

Think BR: How brands should use gaming

in-game branding too in-your-face - gamers are clever, they have tried hundreds of games and being ...

Think BR: Why retailers are losing the brand war

alternatives. This instinctive choice generally has little to do with price, and is routed in branding which ...

Richard Exon: Adland on standby as taxing times lie ahead for brands

It's been an extraordinary few weeks for anyone interested in politics, communication and branding.

Think BR: Lend me your equity

to use their own branding in the name. As we saw during the Olympics, new sponsors can ...

Think BR: When is 0.03% a big number?

hasn t worked, what about the positive branding effect of being exposed to the ad? Over time it ...

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