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Think BR: Time for automotive brands to get back on course

frustrating to see the idea of branding neglected. Where are the mavericks that brought us British icons such ...

Think BR: RTB - real time branding

poor quality and the broad goals of branding and brand lift not being well-served. This is to be ...

Think BR: Special interest supplements are of special interest to brands

Special interest supplements can offer brands a unique solution, providing both branding and PR...The Sunday Times and The Week. The question remains though. Why should brands prioritise branding ...

Think BR: A continuum of exposure

branding and DR methods. This 'continuum of exposure' for a brand provides a context in which to ...

How to still act like a start-up after ten years in business

approach but, since then, we've addressed the crucial role of strong branding, the ability to tell the ...

Should marketers try to protect brands beyond the transaction? The Marketing Society Forum

it healthier. This is 'nanny branding'. When a brand sells a product, that item becomes the ...

Think BR: Challenges lie ahead for growing photo and image database market

their branding accordingly, the use of image platforms will grow. But the industry is not without its ...

Does the Paralympics offer more cut-through than the Olympics? The Marketing Society Forum

. Attendance and viewing have rocketed and the extended branding opportunities offered by the partnership with ...

Think BR: Branding the ingredients in the supply chain

. Ingredient branding , a concept relatively unexplored and rarely successfully harnessed, is one such ...

Think BR: Disrupting markets and building brands

marketing and branding efforts with the same calibre of people that run them for companies headquartered in ...

 

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