Will an online currency fuel big rise in display ad spend?
06 Oct 2009 | by Media Week
branding campaigns has not yet been recognised. The UKOM planning and buying currency will give ...
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Arif Durrani: Facebook ads still have much to prove
14 Jun 2012 | by Arif Durrani
branding pages for its fans clearly valuing the free-stuff which appears to be more effective anyway ...
Brand image must match up to the product experience
22 Sep 2009 | by Sue Unerman
Jonathan Salem Baskin, author of the book Branding only works on cattle, caused controversy by ...
Fun and innovative product branding can pay dividends
16 Jun 2009 | by Sue Unerman
According to Kelvin MacKenzie writing in The Sun, Oxo has produced a special edition, black-and-white stock cube - called "Laughing Stock" - to mark Newcastle United's football season.
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