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EE aims to cash in on 4G advantage

20 Sep 2012

confusion' Branding View: 'EE has a joyously simple identity' How often does any brand get to ...

Should the Government be a brand?

20 Sep 2012

across campaigns by having a common branding approach. "At the same time, it will lead to more ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

. Who is Maria Miller? Coalition branding While the release of a figure into the public realm ...

London 2012 Paralympics: the branded Games

24 Aug 2012 | by Richard Gillis

between the events in terms of branding. 'The package we have bought from Channel 4 includes various ...

London 2012 and the future of sports sponsorship

26 Jul 2012 | by Richard Gillis

impact-oriented, approach. The lack of branding within an Olympic sponsorship is an excellent opportunity for the ...

Festivals shake-up is music to brands' ears

20 Jul 2012 | by Suzy Bashford

branding' policy. Henry Scotland, experiential and sponsorship director at agency Iris, claims festivals ...

Healy strives to redefine what planning means

12 Jul 2012

's relaunched positioning, dubbed "Live ROI" - a real-time update on its decade-long branding as the "ROI agency ...

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

for Orange. Instead of merely buying rights and using the tournament as a corporate branding vehicle ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

Hamilton at the Monaco Grand Prix deliberately kept the branding unobtrusive. When Smirnoff wanted to ...

How to react if your good summer 2012 campaign goes bad

22 Jun 2012 | by David Benady

executive of branding agency Coley Porter Bell, agrees that handling the situation in a respectful way, such ...

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