Superbrands case studies: BP
31 Mar 2008
Africa in 2006, reflecting BP s global/local approach to branding. Originally launched in the UK in 2003 ...
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Can cinema successfully lead the advertising schedule?
23 Jul 2008 | by Tim Butler
platforms being supported by the ultimate branding medium, cinema can now be regarded as a lead medium ...
Getting to grips with the premium concept
27 Mar 2008 | by Satkar Gidda
certain ways. It has always had a bling aspect for example. Gold, diamonds and big branding an obvious ...
Superbrands case studies: The AA
03 Jan 2008
spanning the whole business, from branding awards including the Reader s Digest Trusted Brand award 2006 ...
Great marketing is about the personal touch
19 Dec 2007
offer, and wider branding issues are pivotal to creating the most powerful and influential companies ...
Adventures in Brandcasting
09 Oct 2007 | by Ardi Kolah
attention, interest, desire and action. But the use of sound in a branding context is something ...
Superbrands case studies - Heathrow Express
09 Jul 2007
corporate identity and branding, developed by Wolff Olins, among the most comprehensive branding and design ...
Brand development - with a little help from your friends
05 Jun 2007
disposal of the crowd. Branding and marketing may be driven by the consumer, publicising underground ...
Growing Polish community will have retail impact
24 Oct 2006 | by by Satkar Gidda
UK where the branding takes half of the front of the pack putting the visual (if any) into the ...
Comment: Cash in with collaboration
15 Sep 2006 | by by Mark Haviland
on some branding work for CNN International, and we really needed the account team to understand our ...
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