School Reports 2013: 101
08 Apr 2013
bigger and more salubrious premises at Somerset House. The agency started 2013 by creating and branding a ...
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Is real-time marketing the future of advertising?
02 May 2013
per cent of adspend. Its role in big branding campaigns is less obvious." ...
American Express Small Business Saturday
14 Mar 2013
branding the event too heavily. It has, to some extent, given up control of the idea to the people and ...
Hammersley's daring rescue
14 Mar 2013
Dare, Elvis, the PR shop Citizen Relations and the branding agency Identica as its UK chief executive ...
Advertising can kick-start UK's ailing economy
24 Jan 2013
and branding can be shown to have delivered real economic advantage, how can it be sustained? I ...
Is ITV's 2013 offer well-liked?
22 Nov 2012
with the new branding, and is making decent inroads with its multiplatform offerings." That is not ...
Euro RSCG looks to a united future as Havas Worldwide
27 Sep 2012
with the Euro RSCG branding? There have been ongoing issues with the Euro RSCG London name since ...
Should the Government be a brand?
20 Sep 2012
across campaigns by having a common branding approach. "At the same time, it will lead to more ...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
Hamilton at the Monaco Grand Prix deliberately kept the branding unobtrusive. When Smirnoff wanted to ...
Double Standards - How is performance marketing helping digital?
10 May 2012
terms of whether they are geared more towards branding or direct-response ads? Shifts in impression ...
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