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Who will win the tablet ad wars this Christmas?

15 Nov 2012

relied on press activity. Evans says the Nexus branding is "heavily male", a point reinforced by a US TV ...

Close-Up: Live issue - Omnicom tries to sort its direct and digital dilemma

21 Mar 2008

clients. The branding didn't mean that much to many people and the agencies under the umbrella, chiefly ...

Mark Ritson on branding: It sometimes pays to come second

25 Oct 2006

Wikipedia, the collaborative internet encyclopaedia, is about to get some competition. On 17 October, Larry Sanger, who helped set up Wikipedia in 2001, announced the launch of a site called Citizendium and declared his venture 'will soon attempt to unseat Wikipedia as the go-to destination for general...

Mark Ritson on branding: On average, market research is flawed

14 Dec 2005

It's Christmas and that means that along with fake snow, Slade and reindeer socks, we are also due a prolonged shower of pointless market research designed to generate brand awareness during the dead news days of this period.

Global ad consolidation predicted as Hewlett-Packard merges with Compaq

04 Sep 2001

global advertising. In December 1999, HP launched a 200m ( 138.1m) global branding effort, but it spends ...

 

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