Search results for "Branding"

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Is real-time marketing the future of advertising?

02 May 2013

per cent of adspend. Its role in big branding campaigns is less obvious." ...

Sector insight (interactive): burger and chicken restaurants

16 Jan 2013 | by Jane Bainbridge

, distinctive branding and positioning, Nando's has earned itself a positive and dynamic reputation. It had the ...

IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys

20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare

this and the fact that the range is also showcased throughout the branding is obvious long before ...

Who will win the tablet ad wars this Christmas?

15 Nov 2012

relied on press activity. Evans says the Nexus branding is "heavily male", a point reinforced by a US TV ...

If we banish the branding, we'll lose the trust in quality

19 Oct 2012

Consumers will be placed at risk if alcohol and tobacco branding is outlawed, Rory Sutherland...misunderstanding - either wilfully or accidently - that has brought the Government to the point of banning branding ...

Things We Like

18 Oct 2012

's record-breaking skydive. While the event proved to be a branding coup for Red Bull, which sponsored Baumgartner ...

Cadbury and Nestlé: What's in a colour?

12 Oct 2012

executive of branding agency The Partners, looks at the importance of building a brand around a colour

Things we like

04 Oct 2012

'sky Tweets' Credit must go to Paddy Power for the best branding activity during last weekend ...

Euro RSCG looks to a united future as Havas Worldwide

27 Sep 2012

with the Euro RSCG branding? There have been ongoing issues with the Euro RSCG London name since ...

EE aims to cash in on 4G advantage

20 Sep 2012

confusion' Branding View: 'EE has a joyously simple identity' How often does any brand get to ...

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