to remove filtersCORPORATE BRANDING: What's in a name?
06 Dec 2002 | by ALASTAIR RAY
In a year of major corporate rebrands, exclusive research for PRWeek illustrates how few were well received by the media. Alastair Ray explains why
Search results for "Branding"
Analysis: A tough time ahead for tobacco company PROs
13 Dec 2002 | by Andy Allen
communications activity as the only avenue left open to them. For example, brand-stretching - branding clothing ...
CORPORATE BRANDING: Expert Opinion - A corporate brand with a story helps
06 Dec 2002 | by AL REIS, author of The Fall of Advertising and the Rise of PR
Al Reis argues that the media is the voice of consumers and a new brand must have a story in order to win them over to the change
PUBLIC SECT0R: Westminster City Council advised on improvements
06 Dec 2002 | by IAN HALL
panel for the review, now underway. The group has also said council branding should be improved, in ...
PUBLIC SECT0R: Dorset restructures after services review
06 Dec 2002 | by GIDON FREEMAN
, additional marketing initiatives and clearer corporate branding will go a long way towards answering the ...
Superbrands has council status as the Brand Council
29 Nov 2002
The Government has handed 'council' status to branding authority Superbrands, the organisation...The organisation, which 'aims to promote branding and pay tribute to exceptional brands', will now ...
Royal Doulton to split comms work as Herbert leaves
22 Nov 2002 | by IAN HALL
branding side, including liaison with Royal Doulton's retained consumer PR firm, Shine Communications ...
Ogilvy scoops ESA space station brief
15 Nov 2002
Ogilvy Brand Relations has won the £600,000 account to assist in a PR and branding campaign for the
INTERNATIONAL: Roche opts for integrated brand message
01 Nov 2002
; branding specialist firm Interbrand; and special events firm GMR Marketing. Wendi Taylor Nations, the ...
CAMPAIGNS: Quizid shifts emphasis to move media - Corporate PR
01 Nov 2002 | by MARY COWLETT
. Strategy and Plan In February, Quizid hired the Insight Group to handle its marketing, branding, website ...
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
