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Rahul Kadavakolu, Wipro: Data is the core commodity

17 Jan 2012 | by Rahul Kadavakolu, Wipro

Kadavakolu is head of international field marketing global branding at Wipro. Thought Leadership ...

Specialist Essays: Rana Reeves, John Doe - How to brand culture

25 Nov 2011

In the world of goods and branding, an important power shift has taken place.

How to brand culture

23 Nov 2011 | by Rana Reeves, John Doe

In the world of goods and branding, an important power shift has taken place.

Flack: Flack in pictures

11 Nov 2011

's South American affiliate Branding Latin America needed a Spanish speaker to interview the singer. It's a ...

Public Sector: Kirklees scores with football partnership

06 Oct 2011 | by Samantha Edwards

Fifa 11, with branding on shirts and advertising boards. The Get Real Results recruitment campaign ...

Danny Rogers: Joined-up comms is not so easy for easyJet

29 Sep 2011 | by Danny Rogers

board over their strategy for the airline. He has fought for control over the 'easy' branding, slammed ...

Eddie May, Threepipe: Why sponsor the Olympics?

26 Sep 2011 | by Eddie May, Threepipe

get in return? Well, not very much. No arena branding, no athlete branding and no direct access to the ...

Healthcare: The Week in Healthcare

23 Sep 2011

the agency's branding practice. Virgo Health Education has expanded its scientific and client ...

Voluntary Sector: Three agencies vie for sustainability brief

23 Sep 2011 | by Lizzie Pook

addition,the agency will help the institute to comply with the sponsor's specific branding requirements and ...

Healthcare: Bupa's internal comms the best yet

22 Sep 2011

before its external launch. Overnight, Bupa offices were redecorated with campaign branding, mugs and ...

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