Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
, direct response and branding consultancy, The Fish Den. 'The days of mass mailing are well and truly over ...
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Digital & Direct: Direct choice - Gordon's
24 Feb 2009 | by Dave Timothy, Account director, Anthem
. All in all, though, this mailer works well. The branding and brand values are impeccable throughout ...
The Marketing Profile: Tom Hings of Royal Mail
30 Sep 2008 | by Alison Donnelly
marketing director Alex Batchelor this summer, the branding buck now stops with Hings, and the 41-year-old ...
The Times reveals itself as 'phantom advertiser'
26 Sep 2008 | by Alison Donnelly
The teaser campaign featured images on a black background with no branding or indication of the ...
Direct choice: Google Maps for mobile
19 Aug 2008 | by Shelford Chandler, Executive creative director, The Marketing Store
more like a present from Google than a campaign. Without the clutter of branding everywhere, the focus ...
Direct marketing: Taking the lead
10 Jun 2008
clear brand proposition, branding framework and product/service propositions that are appealing ...
British Heart Foundation hires BEC for direct campaign
07 May 2008 | by Ed Kemp
The charity has hired BEC to handle the development and branding of a new information and support ...
Direct: Railcards widens affiliate activity
08 Apr 2008 | by Staff
brand is seeking partners targeting youth, family or senior audiences. Railcard partners branding ...
Direct brief: Nivea for Men to run a direct campaign
18 Mar 2008
brand will roll out mirrors, branding and samples across all 40 Powerleague club changing rooms. The
Direct choice: Volkswagen
12 Feb 2008 | by Irit Reed, Director, Caspian Partnership
. This was a big-budget direct campaign, so it is a shame that the VW branding was so lost. In my view ...
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