A UK snapshot: Digital is dead. Long live Digital
13 Dec 2010 | by Amali de Alwis and Simon Wood
media, communications, sales and branding strategy will prove critical. Amali de Alwis and Simon ...
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The new era of brand building
15 Dec 2010 | by Gary Moss
redundant. We are now entering a whole new era of branding and we had better learn the rules of the new era ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
website, the blog and Facebook in partnership with our agencies. The global architecture and branding of ...
Trading Places: This week's people moves in advertising, marketing and media
26 Nov 2010 | by Katherine Levy
executive Steve Easterbrook to the job of global chief branding officer. Instead, he will now head up the ...
Trading Places: This week's people moves in advertising, marketing and media
12 Nov 2010 | by Staff
global branding chief, in this week's round-up of people moves in advertising, marketing and media....decision to appoint former UK chief executive Steve Easterbrook to the job of global chief branding ...
M&S sets out ambitious growth targets and branding plans
09 Nov 2010 | by Ed Owen
brand abroad in the following three years. Bolland will introduce new "Only at M S" branding, which ...
England to don 'England 2018' warm-up tops
26 Oct 2010 | by John Reynolds
joint favourites with Russia. But none of the sponsors branding will appear on the warm-up tops ...
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
likely to invest in search as a branding tool in the UK than elsewhere in Europe. At the same time, the ...
Sky/IAB research ranks online video ad formats by recall
06 Oct 2010 | by Maisie McCabe
The research also questioned whether measuring click-through rates alone reflected the branding ...
How creativity in TV advertising impacts the brain
29 Sep 2010 | by Thinkbox
below our conscious radar (e.g. the location of branding, different expressions on human faces, the ...
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