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4-D Branding

Despite the proliferation of books on the subject of branding, it seems that in the real world a...Branding has its share of both, but as Gad says himself it offers something most brand books don't -- a ...

Traditional ads fail to build strong e-commerce brands

loyalty-based relationships with consumers, according to new internet branding consultancy Headmint....e-commerce brands or loyalty-based relationships with consumers, according to new internet branding ...

Andersen to spend $175m on global rebranding ad campaign

. The rebrand was done in-house with the help of international branding and identity firm Landor ...

Leagas Delaney sells to Canadians for £59m

-- wanted more emphasis put on digital campaigns and retail branding. Envoy’s owns the New York ad agency ...

ING taps US Euro RSCG shop for $50m account

Financial services and insurance company ING Group has named Jordan McGrath Case 50m branding and...McGrath Case 50m branding and marketing in the US. Jordan McGrath was chosen from a shortlist of three ...

Omnicom spins off BrandWizard

established in 1997 as part of branding consultancy Interbrand. The business develops technology to manage ...

JWT buys San Francisco digital branding agency

digital branding specialist Tonic 360....buy San Francisco-based digital branding specialist Tonic 360. The deal, which is expected to be ...

Marks & Spencer debuts new brand range

Marks & Spencer has rolled out a range of goods with separate branding for the first time in the...LONDON (Brand Republic) – Marks & Spencer has rolled out a range of goods with separate branding ...

WPP names Commonhealth president and CEO

industry. He will report to John Zweig, CEO of branding and identity, healthcare and specialist ...

Sony elevates Walkman name in rebranding

Sony is giving the Walkman name a new lease of life by branding all of its portable music devices...LONDON (Brand Republic) - Sony is giving the Walkman name a new lease of life by branding all of ...

 

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