01 Dec 2000
| by Thomas Gad
Despite the proliferation of books on the subject of branding, it seems that in the real world a...Branding has its share of both, but as Gad says himself it offers something most brand books don't -- a ...
16 Nov 2000
| by Camilla Palmer
loyalty-based relationships with consumers, according to new internet branding consultancy Headmint....e-commerce brands or loyalty-based relationships with consumers, according to new internet branding ...
15 Nov 2000
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The rebrand was done in-house with the help of international branding and identity firm Landor ...
06 Nov 2000
| by Camilla Palmer
-- wanted more emphasis put on digital campaigns and retail branding. Envoy’s owns the New York ad agency ...
02 Nov 2000
Financial services and insurance company ING Group has named Jordan McGrath Case 50m branding and...McGrath Case 50m branding and marketing in the US.
Jordan McGrath was chosen from a shortlist of three ...
02 Nov 2000
established in 1997 as part of branding consultancy Interbrand. The business develops technology to manage ...
24 Oct 2000
| by Louise Banbury
digital branding specialist Tonic 360....buy San Francisco-based digital branding specialist Tonic 360.
The deal, which is expected to be ...
19 Oct 2000
| by Camilla Palmer
Marks & Spencer has rolled out a range of goods with separate branding for the first time in the...LONDON (Brand Republic) – Marks & Spencer has rolled out a range of goods with separate branding ...
04 Oct 2000
industry. He will report to John Zweig, CEO of branding and identity, healthcare and specialist ...
02 Oct 2000
Sony is giving the Walkman name a new lease of life by branding all of its portable music devices...LONDON (Brand Republic) - Sony is giving the Walkman name a new lease of life by branding all of ...