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EA scoops top spot in Social Brands 100

23 May 2013 | by Gordon MacMillan

's Social Brands 100 by combining effective customer service with social media branding. It was one of ...

Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

20 May 2013 | by Nicola Carter

because they re too fat isn t generally the best way to do that. But in branding, what s generally best ...

Trading Places: this week's people moves

22 Mar 2013 | by Chris Harding

has appointed Cheryl Giovannoni , the president of the WPP agency's sister branding consultancy ...

Think BR: Branding through de-branding

16 Jan 2013 | by Thayne Forbes

Selfridges' No Noise concept highlights the strength and longevity of great branding, writes Thayne...point that partially removing their branding does not alter customer perceptions. Recognise this ...

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

public. However, Freo is crazy about the club. So instead of branding Freo on the back of the PSV ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...of branding within the sponsorship inventory?" She answered: "None at all. In fact, even if we had ...

Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

opportunities to identify and target customers and introduced new channels to compliment traditional branding ...

Figtree deal expands US brand consultancy Prophet

03 Dec 2012 | by Daniel Farey-Jones

Independent US branding consultancy Prophet has bulked up in London and Hong Kong by buying Figtree...Figtree branding consultancy has 45 staff and has worked for Orange and HTC. It was founded in ...

Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)

26 Nov 2012 | by Maisie McCabe

. (Campaign, 16 November) Readers who missed ITV s new logos and branding when they were unveiled read ...

Think BR: Six rules of social success for brands

21 Nov 2012 | by Brian Elliott

. Be Useful: The original purpose of branding was profoundly utilitarian - 'it does what it says on the ...

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