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Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

branding environment like the Games - with 26 brands associated together as Worldwide Olympic partners ...

Think BR: Promoting the UK as a global hub of creativity

18 May 2012 | by Stephen Maher

unparalleled opportunity by underlining how investment in branding yields significant financial returns at the ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

. ( Campaign ) Jon Tipple , McCann London 's head of planning, has moved to sister branding agency ...

Think BR: Reshaping the future of display advertising

05 Mar 2012 | by Jack Wallington

half of online display budgets are spent on branding now, these new ads will open the floodgates to big ...

Five digital ad formats that make a difference for your brand

02 Mar 2012 | by MediaMind

branding becoming more important for advertisers, how can creative formats be best used to build a brand ...

Think BR: The new era of emotive advertising

28 Feb 2012 | by Danny Turnbull

. Another intriguing correlation with this emotive branding exercise is the rise of the happiness study ...

Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

film'." With no AA branding, the ad aims to lead the viewer into believing it is a trailer for a ...

Think BR: London 2012 - ignoring the guerrilla in the room

24 Jan 2012 | by Jonathan Weeks

no clearly visible branding, and Bavaria commented at the time "FIFA doesn t have a monopoly on the ...

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

performance of their online branding campaigns. To answer this, we analyzed nearly 300,000 creatives and ...

Think BR: Brand consistency in a fragmenting world

12 Dec 2011 | by Steve Puttock

consistency is one of the top ten most important aspects in successful branding - if not the most important ...

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