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The stellar performance of online video

10 Oct 2012 | by MediaMind

campaigns focus on branding rather than direct response, viewers interact within the ad and don t always ...

Think BR: Time for automotive brands to get back on course

09 Oct 2012 | by Tim Gosman

frustrating to see the idea of branding neglected. Where are the mavericks that brought us British icons such ...

Think BR: RTB - real time branding

26 Sep 2012 | by John Hughes

poor quality and the broad goals of branding and brand lift not being well-served. This is to be ...

Think BR: Special interest supplements are of special interest to brands

24 Sep 2012 | by Freddie Ossberg

Special interest supplements can offer brands a unique solution, providing both branding and PR...The Sunday Times and The Week. The question remains though. Why should brands prioritise branding ...

Think BR: A continuum of exposure

21 Sep 2012 | by Chris Stark

branding and DR methods. This 'continuum of exposure' for a brand provides a context in which to ...

Think BR: Challenges lie ahead for growing photo and image database market

17 Sep 2012 | by Staurt Ells

their branding accordingly, the use of image platforms will grow. But the industry is not without its ...

Think BR: Branding the ingredients in the supply chain

14 Sep 2012 | by Stuart Whitwell

. Ingredient branding , a concept relatively unexplored and rarely successfully harnessed, is one such ...

Think BR: Disrupting markets and building brands

11 Sep 2012 | by Amitava Chattopadhyay

marketing and branding efforts with the same calibre of people that run them for companies headquartered in ...

Luxury brands finally venture online

14 Aug 2012 | by Ashley Underwood

to appreciate the power of the internet as a branding tool in its own right. In addition to using ...

Think BR: Britain's most talked about brands

01 Aug 2012 | by Ed Keller and Steve Thomson

(WOM) about brands is as old as branding itself, and people have always shared information about the ...

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