The mobile market matures - a European snapshot
02 Nov 2012 | by iProspect
cultural behaviour patterns. Think beyond branding. Many companies assume that mobile is only good for ...
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Harnessing the power of household buzz
14 Dec 2012 | by Paul Oronoz
opportunities to identify and target customers and introduced new channels to compliment traditional branding ...
Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
26 Oct 2012 | by Ashley Underwood
last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...
The stellar performance of online video
10 Oct 2012 | by MediaMind
campaigns focus on branding rather than direct response, viewers interact within the ad and don t always ...
Luxury brands finally venture online
14 Aug 2012 | by Ashley Underwood
to appreciate the power of the internet as a branding tool in its own right. In addition to using ...
The world of smart TV is upon us - it just needs a little fine tuning
10 Jul 2012 | by Steve Evans
, services, apps, advertising and branding. Whoever captures this space to be the hub of the connected ...
Five digital ad formats that make a difference for your brand
02 Mar 2012 | by MediaMind
branding becoming more important for advertisers, how can creative formats be best used to build a brand ...
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
performance of their online branding campaigns. To answer this, we analyzed nearly 300,000 creatives and ...
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
branding right is vital in this market, writes Kantar Media's Alice Dunn....18+ are currently in full time education in Britain. Getting the branding right is key to ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
, reality TV watchers are materialistic, image-conscious and susceptible to branding. For them, money is ...
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