M&S's agencies confident of future despite exit of Sharp
23 May 2013 | by Louise Ridley
Sharp presided over the "your M S" and "this is not just food" branding. He will step down in July ...
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McCann London picked to run London Live campaign
24 May 2013 | by James Swift
McCann will manage the branding and communications for the expected 2014 launch of the TV channel ...
Is real-time marketing the future of advertising?
02 May 2013
per cent of adspend. Its role in big branding campaigns is less obvious." ...
The marketing spring is nigh and is running on digital
02 May 2013 | by Sue Unerman
, Branding Still Only Works On Cattle , he writes: "It s 2013 now, and the crisis I thought I saw has proven ...
Zuckerberg takes salary of $1 as Sorrell cuts pay by £100k
29 Apr 2013 | by Gordon MacMillan
said that Facebook is not advertising medium, but a branding one. Follow @gordonmacmillan ...
Sorrell says Q1 was 'hand-to-hand combat'
26 Apr 2013 | by Maisie McCabe
consumer insight, branding and identity and healthcare communications. Global revenue for WPP was 2.53bn ...
Freedrinks hires Enter and Walker Media for Zeo
23 Apr 2013 | by Maisie McCabe
TV, press, print, digital and in-store and within the on-trade, display and branding. The launch ...
The World's Leading Independent Agencies 2013: Ideal
12 Apr 2013
Brands need more than branding - they need a reputation, and to deliver this you need people who...is they all need more than branding. They want to build a reputation. How you do this doesn't ...
The World's Leading Independent Agencies 2013: DaDeDo
12 Apr 2013
between the various disciplines in the comms industry blurring, such as in branding, PR, advertising and ...
The 'Mad Men' - then and now
10 Apr 2013 | by Chloe Smith
smoke and mirrors branding mantra". The advertising industry has changed drastically since the days ...
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