Search results for "Branding"

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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

17 Dec 1998 | by ROB GRAY

Tilbury says: Beyond measuring the impact of our work in terms of branding and message delivery ...

INTERNATIONAL: Burson-Marsteller sells Thai office to managers

11 Dec 1998 | by SOPHIE BARKER

clients and the name keeps the B-M branding. The only difference is it s not a B-M-managed operation ...

Zurich requires strategic support

04 Dec 1998 | by JULIETTE GARSIDE

, advertising, corporate identity and branding as well as PR. In the new structure, marketing will be ...

JUDGE AND JURY: Critics silenced by phenomenal success of Miss World contest

04 Dec 1998 | by QUENTIN BELL, foundere of the Quentin B

branding for them and a conduit to new advertisers. It s been brilliant for the Seychelles as a ...

PROFILE: Anita Tiessen, UNICEF - Championing human rights. Anita Tiessen prepares to give UNICEF a new corporate perspective

04 Dec 1998 | by JULIETTE GARSIDE

UNICEF has done on branding and turn it into a communications strategy that makes it clearer that we ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

27 Nov 1998 | by NICK PURDOM

demand for global branding and integrated worldwide communications in the technology industry ...

STOP PRESS: Branding through staff conference

06 Nov 1998 | by JULIETTE GARSIDE

PR Week is presenting its fourth annual conference Communicating Business Strategy on Thursday 21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further details call Tania Cassell on 0171 413 4116.

Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little

06 Nov 1998 | by CHRIS DAINTY

of Christian branding. But that rather misses the point. While clearly not wishing to alienate ...

Broadcast PR: BBC goes back to PR basics for audiences - Licence-fee payers now demand accountability. To this end the BBC is using PR to build a customer relationship and restructuring publicity at BBC Broadcast to focus on programmes

06 Nov 1998 | by JULIETTE GARSIDE

will allow her teams to present consistent messages and branding across all media. But as news is ...

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

opponent of predatory pricing, has cut its price from 45p to 30p to coincide with a branding campaign ...

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