Search results for "Branding"

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MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders

delivers further branding messages and technical information, plus promotional material such as games and ...

NEW MEDIA: Trinity Mirror launches showbiz portal

the ic branding. The campaign will target women s consumer titles with Post-it Note teasers ...

CAMPAIGN-I: Spotlight on: interactive TV forums - Media owners team up to form the latest interactive TV forum. Will this be the forum that makes the difference to the industry?

, AdCo (that s just its working title, when it s formally launched it will have sexier branding) has been ...

FOCUS: HI-TECH - Designs on the web. Should PR companies be taking web development seriously enough to bring it in-house? Peter Simpson reports

that the team from Module was the only one 'which had a clear focus on the branding and communications ...

STOP PRESS: Eulogy! wins Bananalotto branding brief

The UK s first free on-line lottery, Bananalotto, has appointed Eulogy! on a brief to generate brand awareness among key business and consumer audiences. The lottery launched in June when its PR was handled by Jackie Cooper PR.

CAMPAIGN-I: SPOTLIGHT ON: Marketing online spin-offs.Can an agency handle both a brand and its online spin-off? Duckworth Finn's problems with Mothercare reveal the dangers

its e-commerce spin-off. They have such divergent agendas. Integration might guarantee branding ...

Traditional ads fail to build strong e-commerce brands

loyalty-based relationships with consumers, according to new internet branding consultancy Headmint....e-commerce brands or loyalty-based relationships with consumers, according to new internet branding ...

NEW MEDIA: Briefs

presence through branding in each of Ryman s 90 stores and on the back page of the Ryman Christmas...presence through branding in each of Ryman s 90 stores and on the back page of the Ryman Christmas ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in

Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands of funky names, such as Buzz, Beenz, BOL and Breathe. With e-brands launching all the time, people are left with a head full of names, but little idea of what they do. The situation is best illustrated by...

CAMPAIGN.I: Virgin Radio recruits ten advertisers for online audio service

same as Virgin Radio, but branding is different. Simon Parkes, head of UK marketing at ...

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