to remove filtersPublicis and IBM ecommerce tie-up praised by Forrester
10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith and Matthew Chapman
a brand you want to concentrate on getting your branding right and interacting with customers, not ...
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CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
17 Dec 2012 | by Maisie McCabe
Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.
Double Standards- Can brand advertising work effectively online?
06 Dec 2012
because advertisers can measure custom branding goals. One example is DraftFCB s campaign for the Jamaica ...
Intel seeks to differentiate ultrabooks from tablets with content creation drive
28 Nov 2012 | by Matthew Chapman
component. However, Jervoe has denied the content drive is about branding opportunities, and instead ...
Q&A with Eat marketing director Sarah Doyle
22 Nov 2012 | by Ben Bold
that introduces a new shop design model and updated branding that will be rolled out across Eat s 116 ...
Stelios launches fastjet airline with digital push
21 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
features the company s distinctive yellow branding and an African Grey parrot. The low-cost airline ...
Think BR: Six rules of social success for brands
21 Nov 2012 | by Brian Elliott
. Be Useful: The original purpose of branding was profoundly utilitarian - 'it does what it says on the ...
Think BR: Planning for a connected world
16 Nov 2012 | by Tom Darlington
, participative advertising ideas. The modern lexicon of branding is one built on notions of likes ...
Who will win the tablet ad wars this Christmas?
15 Nov 2012
relied on press activity. Evans says the Nexus branding is "heavily male", a point reinforced by a US TV ...
The viral video is dead. Long live the social video
18 Oct 2012
branding impairs shareability A recent study found the number of times a brand appears visually or ...
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