Think BR: Six rules of social success for brands
21 Nov 2012 | by Brian Elliott
. Be Useful: The original purpose of branding was profoundly utilitarian - 'it does what it says on the ...
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Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?
20 May 2013 | by Nicola Carter
because they re too fat isn t generally the best way to do that. But in branding, what s generally best ...
Think BR: Planning for a connected world
16 Nov 2012 | by Tom Darlington
, participative advertising ideas. The modern lexicon of branding is one built on notions of likes ...
Think BR: When is 0.03% a big number?
17 Oct 2012 | by Tim Elkington
hasn t worked, what about the positive branding effect of being exposed to the ad? Over time it ...
Think BR: RTB - real time branding
26 Sep 2012 | by John Hughes
poor quality and the broad goals of branding and brand lift not being well-served. This is to be ...
Think BR: A continuum of exposure
21 Sep 2012 | by Chris Stark
branding and DR methods. This 'continuum of exposure' for a brand provides a context in which to ...
Think BR: Challenges lie ahead for growing photo and image database market
17 Sep 2012 | by Staurt Ells
their branding accordingly, the use of image platforms will grow. But the industry is not without its ...
Think BR: Why Twitter is finally growing up
20 Jul 2012 | by Philip Dyte
thousands of contributors. The potential for covering events is clear; the branding and advertising ...
Femfresh and Oreo's lessons in social-media crisis management
11 Jul 2012 | by Gordon MacMillan
's branding. For the uninitiated, Femfresh is a brand designed for women to use 'down there' that uses a ...
Think BR: Reshaping the future of display advertising
05 Mar 2012 | by Jack Wallington
half of online display budgets are spent on branding now, these new ads will open the floodgates to big ...
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