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Adam Bullock and Moz Dee exit UTV's TalkSport

20 Dec 2012 | by Arif Durrani

, preventing branding opportunities for Games sponsors and non sponsors alike. Speaking to Media Week today ...

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

public. However, Freo is crazy about the club. So instead of branding Freo on the back of the PSV ...

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

non-sponsor branding - July "I guess the lure of free coffee was too strong to resist." Guy Laurence ...

Wonga branches out into online shopping loans

17 Dec 2012 | by Matthew Chapman

days, through an initial transaction fee followed by three subsequent payments. The branding of the ...

CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec

17 Dec 2012 | by Maisie McCabe

Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...of branding within the sponsorship inventory?" She answered: "None at all. In fact, even if we had ...

Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

opportunities to identify and target customers and introduced new channels to compliment traditional branding ...

Advertising Agency of the Year: Bartle Bogle Hegarty

13 Dec 2012

for Walkers and influenced the change of law on cigarette branding on behalf of Cancer Research UK. On ...

HTC replaces Sony as mobile partner of Champions League

12 Dec 2012 | by Matthew Chapman

through match tickets and exclusive content. HTC s branding will be included in the broadcast credits ...

#aoty12: Branding Agency of the Year - FutureBrand

11 Dec 2012 | by Rachel Barnes

headed into 2012. This hard work paid off, as the agency took top honours as Branding Agency of the Year ...

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