Search results for "Branding"

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Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

opportunities to identify and target customers and introduced new channels to compliment traditional branding ...

The mobile market matures - a European snapshot

02 Nov 2012 | by iProspect

cultural behaviour patterns. Think beyond branding. Many companies assume that mobile is only good for ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

26 Oct 2012 | by Ashley Underwood

last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...

The stellar performance of online video

10 Oct 2012 | by MediaMind

campaigns focus on branding rather than direct response, viewers interact within the ad and don t always ...

Luxury brands finally venture online

14 Aug 2012 | by Ashley Underwood

to appreciate the power of the internet as a branding tool in its own right. In addition to using ...

The world of smart TV is upon us - it just needs a little fine tuning

10 Jul 2012 | by Steve Evans

, services, apps, advertising and branding. Whoever captures this space to be the hub of the connected ...

Five digital ad formats that make a difference for your brand

02 Mar 2012 | by MediaMind

branding becoming more important for advertisers, how can creative formats be best used to build a brand ...

 

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