Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
non-sponsor branding - July "I guess the lure of free coffee was too strong to resist." Guy Laurence ...
, preventing branding opportunities for Games sponsors and non sponsors alike. Speaking to Media Week today ...
non-sponsor branding - July "I guess the lure of free coffee was too strong to resist." Guy Laurence ...
days, through an initial transaction fee followed by three subsequent payments. The branding of the ...
Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.
through match tickets and exclusive content. HTC s branding will be included in the broadcast credits ...
headed into 2012. This hard work paid off, as the agency took top honours as Branding Agency of the Year ...
The Brand Union scored highly for effectiveness, with the judges wowed by its results for the rebrand of Paddy O's Granola, sales of which doubled in 2012, plus work on Heineken's Kaiser brand, which led to purchase intention increasing by 10.3%.
. FutureBrand, whose chief executive Nick Sykes led the McCann Worldgroup London 2012 team, is named Branding ...
the activity inside the Olympic stadium, as the area was designated to be 'clean' of branding. Seeing ...
a brand you want to concentrate on getting your branding right and interacting with customers, not ...