Search results for "Branding"

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Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

opportunities to identify and target customers and introduced new channels to compliment traditional branding ...

Publicis and IBM ecommerce tie-up praised by Forrester

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith and Matthew Chapman

a brand you want to concentrate on getting your branding right and interacting with customers, not ...

The mobile market matures - a European snapshot

02 Nov 2012 | by iProspect

cultural behaviour patterns. Think beyond branding. Many companies assume that mobile is only good for ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

26 Oct 2012 | by Ashley Underwood

last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...

The stellar performance of online video

10 Oct 2012 | by MediaMind

campaigns focus on branding rather than direct response, viewers interact within the ad and don t always ...

Luxury brands finally venture online

14 Aug 2012 | by Ashley Underwood

to appreciate the power of the internet as a branding tool in its own right. In addition to using ...

The world of smart TV is upon us - it just needs a little fine tuning

10 Jul 2012 | by Steve Evans

, services, apps, advertising and branding. Whoever captures this space to be the hub of the connected ...

Arif Durrani: Facebook ads still have much to prove

14 Jun 2012 | by Arif Durrani

branding pages for its fans clearly valuing the free-stuff which appears to be more effective anyway ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

branding environment like the Games - with 26 brands associated together as Worldwide Olympic partners ...

Adwatch (Mar 28) top 20 recall: Boots

28 Mar 2012 | by Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB

old-fashioned telly: check. 'Here come the girls' music to boost branding: check. '3 for 2' promotion: check. So ...

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