Search results for "Branding"

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Wonga branches out into online shopping loans

days, through an initial transaction fee followed by three subsequent payments. The branding of the ...

CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec

Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.

Publicis and IBM ecommerce tie-up praised by Forrester

a brand you want to concentrate on getting your branding right and interacting with customers, not ...

Double Standards- Can brand advertising work effectively online?

because advertisers can measure custom branding goals. One example is DraftFCB s campaign for the Jamaica ...

Intel seeks to differentiate ultrabooks from tablets with content creation drive

component. However, Jervoe has denied the content drive is about branding opportunities, and instead ...

Q&A with Eat marketing director Sarah Doyle

that introduces a new shop design model and updated branding that will be rolled out across Eat s 116 ...

Stelios launches fastjet airline with digital push

features the company s distinctive yellow branding and an African Grey parrot. The low-cost airline ...

Think BR: Six rules of social success for brands

. Be Useful: The original purpose of branding was profoundly utilitarian - 'it does what it says on the ...

Think BR: Planning for a connected world

, participative advertising ideas. The modern lexicon of branding is one built on notions of likes ...

Who will win the tablet ad wars this Christmas?

relied on press activity. Evans says the Nexus branding is "heavily male", a point reinforced by a US TV ...

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