to remove filtersThe Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
predicting that the popularity of such brands will burgeon. Research by branding agency Calling Brands ...
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Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Amelia Lily key role in X Factor Christmas ad sparks fresh controversy
25 Nov 2011 | by Mark Banham
branding the change a ploy to up Amelia Lily s chances of dodging a place in the bottom two on this Sunday ...
Specialist Essays: Rana Reeves, John Doe - How to brand culture
25 Nov 2011
In the world of goods and branding, an important power shift has taken place.
Tesco to launch Halo sanitary towels
24 Nov 2011 | by Matthew Chapman
in that products do not carry Tesco branding and attempt to offer something different rather than ...
Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
activity. This will extend beyond store appearances and range branding, as part of its healthy-living push ...
How to brand culture
23 Nov 2011 | by Rana Reeves, John Doe
In the world of goods and branding, an important power shift has taken place.
Helen Edwards on Branding: Make my brand
23 Nov 2011 | by Helen Edwards
Customisation can give brands a competitive edge - if customer-satisfaction basics are also fulfilled.
Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
Tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes.
Versace whets appetite for H&M collection
16 Nov 2011 | by Matthew Chapman
they did not fit into the branding. When contacted by Marketing , H M issued the following ...
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