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Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

performance of their online branding campaigns. To answer this, we analyzed nearly 300,000 creatives and ...

Think BR: Brand consistency in a fragmenting world

12 Dec 2011 | by Steve Puttock

consistency is one of the top ten most important aspects in successful branding - if not the most important ...

Omnicom takes majority stake in India's Mudra Group

31 Oct 2011 | by Atifa Silk

Group comprises four agency networks: branding and communications agency Mudra India; marketing and ...

Think BR: Solving the superficiality of China's brand language

26 Oct 2011 | by Howard Milton

to take on the branding challenge for itself. It may be able to knock-off an Apple Store but does ...

Think BR: The battle for talent

24 Oct 2011 | by Paul Farrer

'employer branding'. What is their company s image in the employment market place and how do talented ...

Think BR: And the winner is... social video!

21 Oct 2011 | by Luke Aviet

internet is changing, and with that how branding is conducted. We are rapidly moving from a world of ...

Think BR: Who makes the brand choice in your house?

17 Oct 2011 | by Laura Furniss

Peppa Pig branding - and they are not far wrong. In 2010, Peppa Pig, the Entertainment One (eOne ...

Video: Morgan Spurlock has turned his camera on adland, BR asks if he liked what he saw

04 Oct 2011 | by Sarah Johnson

further discussion over the role of advertising and branding in TV, film and beyond. "People in ...

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

branding right is vital in this market, writes Kantar Media's Alice Dunn....18+ are currently in full time education in Britain. Getting the branding right is key to ...

Think BR: Ethical consumer trends

09 Sep 2011 | by Jane Asscher

wave in branding. Once consumers have satisfied their physiological, safety, belonging and ...

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