Search results for "Branding"

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Blair and Mandelson support for David Miliband branded 'double-edged sword'

31 Aug 2010 | by Matt Cartmell

at Ed Miliband, branding him a preacher whose Left-wing rhetoric will lead Labour down an ...

Eurostar holds talks for Olympic ad brief

26 Aug 2010 | by Matt Williams

and will be entitled to use London 2012 branding on its products. In the UK, Eurostar has worked ...

Editor's Comment: F1 sponsors: stronger together

25 Aug 2010 | by Gareth Jones

merely enticing sponsors to put branding on the car, he wants to engage companies in joint ventures that ...

The Marketing Society Forum: Do copycat brands reflect a lack of creativity in marketing?

25 Aug 2010 | by Staff

's get down to basics: branding is about making money. It's simple and cheap to copy - actually, let ...

The power of the crowd

24 Aug 2010 | by Nicola Clark

this short-term sales spike into a long-term branding exercise. Despite this, group-buying platforms ...

Helen Edwards on Branding: A prince among marketers

24 Aug 2010 | by Helen Edwards

Duchy Originals' reinvention was a necessity after it failed to capitalise on its founder's principles.

Getting a second opinion

24 Aug 2010 | by Gemma Charles

Mathers, managing director of branding agency Holmes Marchant. While he concedes that caution is ...

City & Corporate: EasyJet in comms shake-up

20 Aug 2010 | by Alec Mattinson

ongoing court case with founder Sir Stelios Haji-Ioannou over a branding dispute. It is now thought that ...

FD and Finsbury fight for easyJet financial and corporate brief

18 Aug 2010 | by Alec Mattinson

Haji-Ioannou over a branding dispute. It is now thought that Finsbury has been invited to pitch for the ...

Tara Hamilton-Miller: Is it smart to sign up the enemy?

18 Aug 2010 | by Tara Hamilton-Miller

hypocrisy of 'Lord' Prescott's disgust, branding Milburn a 'collaborator'. This from a man who mocked anyone ...

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