Search results for "Branding"

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Helen Edwards on Branding: Innovating for austerity

To succeed in straitened times, companies should look to countries such as India for inspiration.

Design Leagues 2010

has just about held up, too, which is good news for those working in FMCG packaging, branding and ...

Stella launches black lager for 'posh' drinkers

off-trade launch. The lager's branding white text on a black background is intended to appeal to 20 ...

Innocent sponsors comedian's bid to become world's oldest man

launched a dedicated website following the comedian, which carries Innocent branding. His progress can ...

Ocado confirms £1bn flotation plan

, Ocado signed a dea l with Waitrose, which retained the rights to sell its goods and use its branding ...

Wimbledon: 133 years of tennis, 108 years of branding

Wimbledon's unique status was enhanced this week by the world's longest tennis match and brands leaping on the marathon encounter to boost their profiles. Brand Republic looks back at a century of sponsorship.

Digital's future is in the past

branding lessons of the past. Be daring, be creative, be experimental, yes; but before you become ...

On the Campaign Couch ... with JB

campaigns. Phrases like "low recognition", "poor branding" and "irritating and unpleasant" stick out. It

Media: All about ... Online radio stations

keeping with the NME's slightly quirky left-field branding. Internet-only radio seems to have an esoteric ...

UK retailers braced for iPhone 4 rush

opening early to meet demand, with O2 taking advantage of its numerical branding by opening the majority ...

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