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Public Affairs: Soap Box - Douglas Carswell, Conservative MP for Harwich and Clacton

26 Feb 2010

mass branding and a centrally controlled message, will begin to give way. Party managers may not like ...

Media Headliner: Mulholland carries torch for journalistic quality

26 Feb 2010

this rather risky branding manoeuvre has attracted a smattering of applause, not least from the ...

Mark Ritson on Branding: Toyota's structural flaw

24 Feb 2010 | by Mark Ritson

LONDON - The company's focus on a master-brand means that if one of its models faces problems, they all do.

Business Superbrands: the Financial Times and The Economist lead media rankings

24 Feb 2010 | by John Reynolds

, which is whittled down to a shortlist of 500 by a panel of 25 branding and marketing experts. ...

JCDecaux wins Reading Council contract

22 Feb 2010 | by Maisie McCabe

billboard unique to Trafford. It incorporates Trafford branding and LED lighting that can change colour to ...

Ask appoints The Brandbean for digital overhaul

22 Feb 2010 | by Joe Thomas

branding activity. The consultancy was set up in 2008 by ex-Unilever marketer, Hilary Strong, and has ...

Research shows Apple's Wikipedia page to be most effective of Fortune Global 500 companies

19 Feb 2010 | by Alec Mattinson

headquarters to corporate governance, branding and financial data. Apple came out top with a score of 22 out ...

Brands 'failing to measure' billion pound sustainability activity

17 Feb 2010 | by Gemma Charles

the British Brands Group, said: "This report clearly shows the link between branding and responsible ...

Mark Ritson on Branding: A statistical imbalance

17 Feb 2010 | by Mark Ritson

LONDON - The Guardian's diatribe against Tesco and Asda is based on a partial reading of the available data.

The Revolution Formula

16 Feb 2010 | by Mark Summers, Mark Summers Management

apples, the issuing of parking tickets or the niches that niche branding is designed to fill. Even in ...

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