Eccleshare relishes role in the great outdoors
10 Nov 2009 | by Maisie McCabe
Rubicam 2000 Partner and leader of the European Branding Practice, McKinsey Company 1996 Chief ...
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Racing UK in two-year branding deal with jockey Aidan Coleman
13 Nov 2009 | by Sara Kimberley
LONDON - Racing UK, the horse racing TV channel, has signed up popular Irish jockey Aidan Coleman to become its brand ambassador.
Sky Sports breaches product placement rules over Specsavers branding
26 Oct 2009 | by Arif Durrani
series was in breach of UK product placement rules when it included Specsavers branding every time
Commuters - Creative thinking - Seven new ways to captivate commuters
15 Oct 2009 | by Jane Bainbridge
images with no branding. Richard Larcombe, head of brand marketing at News International, says: "The ...
Global Radio signs Microsoft
06 Oct 2009 | by Maisie McCabe
on 22 October, and includes print promotion, branding throughout the event venue, the 02 Arena, and ...
Will an online currency fuel big rise in display ad spend?
06 Oct 2009 | by Media Week
branding campaigns has not yet been recognised. The UKOM planning and buying currency will give ...
Brand image must match up to the product experience
22 Sep 2009 | by Sue Unerman
Jonathan Salem Baskin, author of the book Branding only works on cattle, caused controversy by ...
Meet James Tipple, Yahoo
08 Sep 2009 | by Staff
branding, messaging, targeting or performance, it ticks all the boxes. ...
CBS offers sponsorship deal on the Tube
02 Sep 2009 | by Maisie McCabe
branding can be expanded above ground or linked to other media activity. Donna Price, group account ...
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