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Identica handed design work for Start transport initiative

01 Dec 2009 | by Jacquie Bowser

LONDON - Design agency Identica has been appointed to develop branding and communication tools for

Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

branding. Everyone reading this probably has a nickname, abbreviation or derivation. Usually these names ...

Trading Places (27 Nov): This week's people moves in advertising, marketing and media

27 Nov 2009 | by Staff

communications at mobile operator 3, is to join parent company Hutchison Whampoa's branding company Wham ...

Alan Doyle leaves 3 for branding role at WHAM

24 Nov 2009 | by Staff

company Hutchison Whampoa's branding company WHAM.

Brand Health Check: The Independent

18 Nov 2009 | by Jeremy Lee

managing director of specialist media branding agency Turquoise, whether they would switch off the ...

Chief marketing officers find it lonely in the board room

17 Nov 2009 | by Nicola Clark

. Although Helm told Marketing he was brought in to Bear only to oversee branding in the run-up to its launch ...

Racing UK in two-year branding deal with jockey Aidan Coleman

13 Nov 2009 | by Sara Kimberley

LONDON - Racing UK, the horse racing TV channel, has signed up popular Irish jockey Aidan Coleman to become its brand ambassador.

Eccleshare relishes role in the great outdoors

10 Nov 2009 | by Maisie McCabe

Rubicam 2000 Partner and leader of the European Branding Practice, McKinsey Company 1996 Chief ...

Euro RSCG to handle IBM's global digital duties

10 Nov 2009 | by Jacquie Bowser

Euro RSCG 4D will be responsible for all of IBM's online branding, including the development of ...

FX gives free Nip Tuck sponsorship to cancer charity in plot tie-in

05 Nov 2009 | by James Quilter

series from November 11 at 10pm. It will include over 1,440 seconds of advertising space and branding ...

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