Search results for "Branding"

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Mark Ritson on branding: Web discount will hit Thresher hard

Merry Christmas from Thresher! The retailer recently released a printable voucher on the internet entitling the bearer to 40% off wine and champagne up to a value of £500 until 10 December. Despite the fact that the voucher was intended as a special 'thank you' to selected suppliers, it has spread virally...

Mark Ritson on branding: Inditex shows H&M's vulnerable side

One of my very good friends from university, Simon, has allowed himself the luxury of a slight paunch just like mine. When we go out for a few beers we look like two relatively successful, 30-something professionals.

Mark Ritson on branding: Sport brands get a $15 realitycheck

The first time I saw Stephon Marbury was in 1997.

Mark Ritson on branding: Bubbly market is one big paradox

Is there anything more paradoxical than Champagne? Often mistaken as a product or category, Champagne is neither.

Mark Ritson on branding: Hit by scandal? Make the most of it

Bryan Ferry paused, just for a second, and the audience at the Victoria & Albert Museum thrilled.

Mark Ritson on branding: Don't be scared of being despised

Well, it's official: Ryanair is the world's most-disliked airline. Online travel guide TripAdvisor recently polled 4000 of its members and the Irish discount carrier was singled out as the one they like the least.

Mark Ritson on branding: It sometimes pays to come second

Wikipedia, the collaborative internet encyclopaedia, is about to get some competition. On 17 October, Larry Sanger, who helped set up Wikipedia in 2001, announced the launch of a site called Citizendium and declared his venture 'will soon attempt to unseat Wikipedia as the go-to destination for general...

Andrew Walmsley on digital: Clumsy attempt at being compelling

blogosphere is a very literal, direct environment that does not lend itself to the nuance of 'pure' branding ...

Growing Polish community will have retail impact

UK where the branding takes half of the front of the pack putting the visual (if any) into the ...

Mark Ritson on branding: Why regression can mean progress

If there was a prize for the greatest marketing cliche of all time it would probably go to John Wanamaker. It was Wanamaker, followed by about 40,000 marketing executives giving boring presentations, who uttered the immortal words: 'I know I waste half the money I spend on advertising, the problem is...

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