to remove filtersCampaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
belies its strong branding, which partly comes from borrowing the magazine s red masthead. The ...
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Guardian opens branding unit
20 Dec 1999 | by MediaWeek
Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department. Alison Hall, head of planning and research, has been promoted to deputy marketing director under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit...
ScottishPower in media buying review
17 Dec 1999
the company s new branding campaign, all the centralised recruitment advertising will now be renamed ...
ScottishPower in media buying review
17 Dec 1999
the company s new branding campaign, all the centralised recruitment advertising will now be renamed ...
Powernet Telecom awards launch to McCann-Erickson
17 Dec 1999 | by LISA CAMPBELL
branding campaign spanning TV, radio and press which aims to make the company a top-five UK internet ...
New-look service van unveiled
16 Dec 1999 | by ALEXANDRA JARDINE
of an updated image for the telecoms company. The new branding will eventually appear on all phone...part of an updated image for the telecoms company. The new branding will eventually appear on all ...
Thomson to offer free holidays in CRM drive
16 Dec 1999 | by DANNY ROGERS
and branding. With winter sales significantly down year-on-year, Thomson hopes to bolster ...
Adwatch of the decade
16 Dec 1999 | by GAIL KEMP
. Humour came to the forefront of Burnett s advertising, along with a much stronger branding emphasis. As ...
Adwatch winners of 1999
16 Dec 1999 | by GAIL KEMP
prime example of long-term branding paying dividends, so that with a relatively small adspend, a high ...
Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions
16 Dec 1999 | by BHAVNA MISTRY, editor of Marketing Even
similarity, so branding and service are the buying deciders. The sector relies heavily on face-to-face ...
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