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Phones4U top marketer Trevor Cairns moves agency side

10 May 2013 | by Matthew Chapman

Love on projects spanning branding, advertising, experiential and digital. Cairns has also worked ...

What would you do if your social media account was hacked?

08 May 2013 | by Rachel Barnes

or tweak our branding mission statement etc. Mostly ride the storm hopefully gain some new ...

Coca-Cola replaces branding with popular names

02 May 2013 | by Matthew Chapman

Personalisation is driven by replacing the famous Coke branding on 100m bottles with 150 of ...

Nissan global marketing chief demands more 'science' and less 'glorified art'

02 May 2013 | by Alex Brownsell

, Palmer promises "plenty of branding", especially for passengers in the rear seats. The vehicle will ...

Is real-time marketing the future of advertising?

02 May 2013

per cent of adspend. Its role in big branding campaigns is less obvious." ...

James Townsend, designer, Bartle Bogle Hegarty

02 May 2013

? I d have to say that it s the current Guardian branding. It does a great job of allowing the ...

The marketing spring is nigh and is running on digital

02 May 2013 | by Sue Unerman

, Branding Still Only Works On Cattle , he writes: "It s 2013 now, and the crisis I thought I saw has proven ...

Made in adland

02 May 2013

come up with the branding for Mr Kipling. But, over the past decade or so, more agencies have tried ...

Five of the weirdest places to find brand inspiration

01 May 2013 | by Peter Knapp

unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates....an alternative to the sometimes vanilla branding of snacks; to compete in the arena of macho man ...

Mark D'Arcy on what makes a great Facebook campaign

01 May 2013 | by Arif Durrani

shares, likes and comments. The speed with which Oreo s core branding team had been able to react to ...

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