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Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.

Innocent revives 'Juicy' branding for This Water range

08 Apr 2013 | by Matthew Chapman

Innocent has decided to reinsert the word "juicy" into its flavoured water products, after switching from Juicy Waters to This Water six years ago.

UKTV reintroduces parent name on branding

18 Mar 2013 | by Maisie McCabe

UKTV is reintroducing UKTV branding to its on-air presence and marketing in a bid to strengthen the

Think BR: Branding through de-branding

16 Jan 2013 | by Thayne Forbes

Selfridges' No Noise concept highlights the strength and longevity of great branding, writes Thayne...point that partially removing their branding does not alter customer perceptions. Recognise this ...

CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec

17 Dec 2012 | by Maisie McCabe

Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.

#aoty12: Branding Agency of the Year - FutureBrand

11 Dec 2012 | by Rachel Barnes

headed into 2012. This hard work paid off, as the agency took top honours as Branding Agency of the Year ...

#aoty12: Branding Agency of the Year - Best of the Rest

11 Dec 2012 | by Rachel Barnes

The Brand Union scored highly for effectiveness, with the judges wowed by its results for the rebrand of Paddy O's Granola, sales of which doubled in 2012, plus work on Heineken's Kaiser brand, which led to purchase intention increasing by 10.3%.

VIDEO: EE talks branding at its new-look store

30 Oct 2012 | by Georgina Brazier

consultancy Wolff Olins, worked on the branding. He said: "It's very much more than a logo, I think it's a ...

If we banish the branding, we'll lose the trust in quality

19 Oct 2012

Consumers will be placed at risk if alcohol and tobacco branding is outlawed, Rory Sutherland...misunderstanding - either wilfully or accidently - that has brought the Government to the point of banning branding ...

The third age of branding: actions speak louder than words

11 Oct 2012 | by Jane Asscher

corporate social responsibility as a 'hygiene factor'. We're in the third age of branding, and ethical ...

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