Sony Ericsson slips into the red ahead of rebrand
20 Jan 2012 | by Matthew Chapman
campaigns for new products. Sony Ericsson recently hired global branding consultancy The Gild to assist ...
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Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
likely to invest in search as a branding tool in the UK than elsewhere in Europe. At the same time, the ...
Nokia's dominance on the wane as Android's popularity soars
13 Aug 2010 | by Jennifer Whitehead
aggressive branding strategy". Carolina Milanesi, research vice-president at Gartner, said: "A ...
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