American Express to serve geo-targeted ads in London cabs
28 Mar 2013 | by Matthew Chapman
Express branding. Media was planned by Mindshare and booked by Kinetic, while OgilvyOne handled the ...
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Is real-time marketing the future of advertising?
02 May 2013
per cent of adspend. Its role in big branding campaigns is less obvious." ...
ValueClick acquires personalised ad technology company Dotomi
03 Aug 2011 | by Sarah Shearman
their adoption of digital media. "Together we believe we will create a new powerhouse in branding and ...
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
likely to invest in search as a branding tool in the UK than elsewhere in Europe. At the same time, the ...
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