Search results for "Branding"

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Is real-time marketing the future of advertising?

02 May 2013

per cent of adspend. Its role in big branding campaigns is less obvious." ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a

Smartphone advertising: form, functionality and brand

09 Jan 2012 | by Louise Brice

established, to be trusted. However, the dual branding available around such a well established platform as ...

ESPN signs Bet365 for Premier League highlights app

09 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

being housed on the app s 'live scores' pages, accompanied by Bet365 branding on the loading page, ad ...

Mobile advertising shows its power

20 Jul 2011 | by Ariel Giefman

study by InsightExpress also confirms that mobile banners outperform browser based banners for branding ...

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

likely to invest in search as a branding tool in the UK than elsewhere in Europe. At the same time, the ...

Nokia's dominance on the wane as Android's popularity soars

13 Aug 2010 | by Jennifer Whitehead

aggressive branding strategy". Carolina Milanesi, research vice-president at Gartner, said: "A ...

UK retailers braced for iPhone 4 rush

24 Jun 2010 | by Mark Banham

opening early to meet demand, with O2 taking advantage of its numerical branding by opening the majority ...

 

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