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Branding: Design choice - BBC Two

28 Feb 2007 | by Ian Humphrey, Head of on-screen design, Turquoise Branding

When I think of channel branding, BBC Two immediately springs to mind. It has always seemed to set

Retail choice: Next, Oxford Circus

28 Jun 2006 | by Douglas James, Creative director, Love Branding

If you were not aware of the changes before you visited this store, you would probably miss them.

Retail choice: mk, Nuneaton

19 Apr 2006 | by Doug James, Creative director, Love Branding

The mk store in Nuneaton - previously Mark one, then Mk One - is a move away from the discount fashion chain's original guise, following its purchase by Icelandic retail group Baugur in 2004.

Retail News: Retail choice: Office, Oxford Street

25 Jan 2006 | by Doug James Creative director Love Branding

Office's flagship shoe store has swapped its yellow-based colour palette for an impressive glossy black exterior. It neatly frames the window display and guides us clearly toward the entrance.

Retail choice: Bershka, Oxford Street

14 Dec 2005 | by Natasha Coverdale, senior designer, Love Branding

Bershka, the little funky sister of well-known Zara, stands proud among Oxford Street's fashion giants. Its bold, shiny, orange brand identity teamed with a glittering, well-styled window display immediately offers an originality that reflects a dark, European, art college chic.

Retail news: Retail choice - Diesel, Covent Garden

27 Oct 2004 | by Douglas James, Creative director, Love Branding

I arrived at the Diesel store in Covent Garden excited to experience the new shop layout that has been much-hyped through its customer emails from propaganda@diesel.com. On its website, Diesel passionately describes how the historic flagship store, which was once a banana warehouse, has been renovated,...

Branding News: Design choice - My T

18 Oct 2006 | by Edwina Campbell, Marketing and business development director, G2 Branding & Design

Cor blimey, I fancy a cuppa ... but oh, the shame of walking back from the kitchen without having offered colleagues a little something. You might get lucky, but more often than not the whole studio is thirsty. And how to remember every combination?

MARKETING MIX: News of the world

11 May 2000

Branding innovation...Branding innovation The drive to find new spaces to carry promotional media messages ...

Branding rules

31 Jul 1997 | by JULIAN LEE

Strong branding has become the most important factor in marketing financial services, according to...Strong branding has become the most important factor in marketing financial services, according ...

Baxters branding

12 Nov 1998 | by LISA CAMPBELL

Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It .

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