to remove filters#aoty12: Branding Agency of the Year - FutureBrand
11 Dec 2012 | by Rachel Barnes
headed into 2012. This hard work paid off, as the agency took top honours as Branding Agency of the Year ...
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CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
17 Dec 2012 | by Maisie McCabe
Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.
#aoty12: Branding Agency of the Year - Best of the Rest
11 Dec 2012 | by Rachel Barnes
The Brand Union scored highly for effectiveness, with the judges wowed by its results for the rebrand of Paddy O's Granola, sales of which doubled in 2012, plus work on Heineken's Kaiser brand, which led to purchase intention increasing by 10.3%.
VIDEO: EE talks branding at its new-look store
30 Oct 2012 | by Georgina Brazier
consultancy Wolff Olins, worked on the branding. He said: "It's very much more than a logo, I think it's a ...
If we banish the branding, we'll lose the trust in quality
19 Oct 2012
Consumers will be placed at risk if alcohol and tobacco branding is outlawed, Rory Sutherland...misunderstanding - either wilfully or accidently - that has brought the Government to the point of banning branding ...
The third age of branding: actions speak louder than words
11 Oct 2012 | by Jane Asscher
corporate social responsibility as a 'hygiene factor'. We're in the third age of branding, and ethical ...
Think BR: RTB - real time branding
26 Sep 2012 | by John Hughes
poor quality and the broad goals of branding and brand lift not being well-served. This is to be ...
Think BR: Branding the ingredients in the supply chain
14 Sep 2012 | by Stuart Whitwell
. Ingredient branding , a concept relatively unexplored and rarely successfully harnessed, is one such ...
Optimum 'branding' by Mother New York
10 Sep 2012
Mother New York is launching its first campaign for Optimum, the TV, phone and internet company.
Edelman drafts in Superbrands' Stephen Cheliotis for new branding role
05 Sep 2012 | by John Owens
Edelman has brought in Superbrands founder Stephen Cheliotis for a new role.
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